Hi, my name is

Peter Otto Kuhberg

I am an experienced product designer with a strong technical background, skilled at quickly turning ideas into market-ready prototypes and products. With a focus on user-centered design, Iโ€™ve helped startups and scale-ups create innovative digital solutions, always prioritizing user satisfaction and agile feedback loops.

Superland an AWDIO app

Superland is the second app I helped design and build toghter with AWDIO. With Superland, children can unleash their imagination and create their own superheros through very few inputs.

The superhero is then injected into Superland and Ember City, a place where superheros and villains roam.

The hero will go on exciting missions that are all created exclusively for the child, connecting to a broader story arc of Superland.

Every story has a carefully designed structure and style that is injected with pedagogical principles and soft skill learning.

After six months in the app store with an average of 4,000 MAUs, we were forced to shut down the company after two years of hard work due to our inability to secure a new round of funding.

I am currently documenting the process and lessons learned from the project to share with others. While I'm still working on it, you can view the work in progress here.

Bear & Co

Role: Concept / UX / prototype design

Bear & Co is a simulation for integrating difficult, ethical thinking in the world of an IoT start-up. Visitors are invited to join a fictitious company, Bear & Co, as new employees. As they start working, they go through dilemmas and rehearse ethical reasoning. The new employees, visitors, can only begin working after they have stated their values in a custom punch card โ€“ indicating what they bring to the company and what they care about.

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The Bear & Coโ€™s installation was staged at Ars Electronica in September 2018 and the prototype was demonstrated at the Conference on Human Factors in Computing Systems, ACM CHI 2019.

The Bear & Coโ€™s installation was staged at Ars Electronica in September 2018 and the prototype was demonstrated at the Conference on Human Factors in Computing Systems, ACM CHI 2019.

Bear & Co. is part of VIRTEU - a bigger, 3 year research project, funded by the E.U. If you're interested you can read more about Bear & Co here.

Awards & recognition

Fast Company Finalist in The best experimental designs of 2019